East Anglia Design provide website design and development services throughout Suffolk and the UK

Glossary of Website Design Terms

This Glossary of Terms is not meant to be exhaustive but to give a visitor looking to understand website  design a basic grasp of some of the terms they may be faced with when researching a new website makes life easier. For a more comprehensive Glossary of Terms (and perhaps in more technical language) please read our Blog Post ‘Internet Glossary’


A small Java® program which allows a Web page to display animation, calculators, sound effects or other interactive functions.


The rate at which information travels through a network connection, usually measured in bits per second, kilobits (thousand bits) per second, or megabits (million bits) per second.

Bookmark (add to favourites)

A file within a browser in which an Internet user can save the addresses of interesting or frequently used Web sites, so that they are readily available for re-use.


A client program  that is designed to accept and display web pages. Popular browsers include:

(East Anglia Design is not responsible for the content of external Internet sites)


All of the viewable information on a given web page. Includes all text, files and graphics in a given page.

Content Management System (CMS)

Allows publishing, editing, and modifying content as well as site maintenance from a central page. It provides a collection of procedures used to manage work flow in a collaborative environment. These procedures can be manual or computer-based. All East Anglia Design’s websites include a CMS, even our Business Starter Package, which is ideal for start up businesses looking to get a web presence.


The actual text of a specific web page and all written information.

Digital Imaging Services

A term to describe the process of creating, photographing, restoring and manipulating digital images.

Domain Name

Domain names are the alphabetic names used to refer to computers on the Internet. A Web site address, including a suffix such as .co.uk, .com, .biz, .org, .gov, or .edu. The suffix indicates what type of organization is hosting the site.


To transfer (copy) files from one computer to another. “Download” can also mean viewing a Web site, or material on a Web server, with a Web browser.

DSL (Digital Subscriber Line)

A means of accessing the Internet at very high speed using standard phone lines.

E-mail (Electronic Mail)

Messages sent through an electronic (computer) network to specific groups or individuals. Though e-mail is generally text, users can attach files that include graphics, sound, and video. E-mailing requires a modem to connect the telephone line to the computer, and an e-mail address.

FAQ (Frequently Asked Questions)

Pages which list and answer the questions most often asked about a Web site, newsgroup, etc. The FAQ page often provides useful information for a new user of a Web site, mailing list, discussion group, or product.

Home Page

The first page on a Web site, which introduces the site and provides the means of navigation.

Hosting Service Provider

A company that sells space for files and web pages on their servers for direct access to the Internet.

HTML (Hypertext Markup Language)

The coded format language used for creating hypertext documents on the World Wide Web and controlling how Web pages appear.

HTTP (Hypertext Transfer Protocol)

The standard language that computers connected to the World Wide Web use to communicate with each other.


An image or portion of text on a Web page that is linked to another Web page, either on the same site or in another Web site. Clicking on the link will take the user to another Web page, or to another place on the same page. Words or phrases which serve as links are underlined, or appear in a different color, or both. Images that serve as links have a border around them, or they change the cursor to a little hand as it passes over them.


For our purposes – photographs, logos, and similar graphic files that will be manipulated to be web ready for display on a web page.


A global connection of computer networks, also referred to as the “Net,” which share a common addressing scheme.


A private network inside a company or organization, which uses software like that used on the Internet, but is for internal use only, and is not accessible to the public. Companies use Intranets to manage projects, provide employee information, distribute data and information, etc.


A word that is entered into the search form or search “window” of an Internet search engine to search the Web for pages or sites about or including the keyword and information related to it.

KPI – Key Performance Indicators

Counting what counts, Key Performance Indicators as related to web analytics (web metrics) are the predefined measurable qualitative and quantitative data sets that help website owners measure the success of their internet marketing actions such as; page views, page views per visit, unique visitors, returning visitors, popular pages, keyword analysis, referring sites, abandonment, visitor paths through the site and entry and exit pages.


Words and code embedded in the HTML code of a webpage, provide useful information that are not defined by other HTML elements. Their function is to provide information about a document and about a document’s content. Search engines use this information to categorize, prioritize and rank websites.


A system of hyperlink paths set up on a Web page to enable visitors to find their way around the website. Global Navigation refers to the ability for a visitor on you web site to be able to get to any page on your web site from any page on your web site.

PageRank by Google

Google defines PageRank as follows; PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.” Using these and other factors, Google provides its views on pages’ relative importance.


Term for unsolicited advertising that appears as its own browser window.

Publishing (web pages)

Once all the web pages for a web site are completed they need to be published (uploaded and/or delivered) to a server to be viewed at your domain name.

Responsive Websites

A responsive website is a single website that adapts to any screen size so it’s as easy to use on mobile as it is on tablet and desktop – no pinching or horizontal scrolling required. The design instinctively adapts to the device it is being viewed on so it looks great on a mobile, tablet and desktop.

Search Engines

Search Engines are basically huge databases containing website info. If you want someone to find your website by searching, then you need to market/promote your website to them. They are a tool that enables users to locate information on the World Wide Web. Search engines use keywords and metatags configured and entered by web developers to find Web sites which contain relevance to the information sought.

SEO – Search Engine Optimization

A form of online marketing, search engine optimization (search engine marketing or organic SEO) is the process of making a site and its content highly relevant for both search engines and searchers. Successful search engine optimization (marketing) helps a site gain top positioning for relevant words and phrases. Not to be confused with PPC or pay per click wherein site owners bid to out-position other site owners by paying a fee for the keywords they desire. While PPC can be fruitful – independent studies show there is a greater Return On Investment (especially long term) via search engine optimization.

SEM (Search Engine Marketing / Promotion)

Once all the web pages of a web site are published they should be promoted (marketed). Submitting the website to search engines is one example of promoting (or marketing) your web site.

SERP (Search Engine Results Page)

The SERP is otherwise known as the Search Engine Results Page. This is the page that users see after typing their search query into a search engine. Since conversion starts at the SERP, it is important to have relevant metadata leading to well designed pages with relevant and customer focused copy.


A special computer connected to a network that provides (serves up) data. A Web server transmits Web pages over the Internet when it receives a Web browser’s request for a page. A server can also be called a host or node.


Unsolicited “junk” e-mail sent to large numbers of people to promote products or services. Also refers to inappropriate promotions to search engines.

Splash Page

Splash pages consist of a large graphics or a Flash animations for your home page—after that, you get to enter the site. Personally, we feel splash pages are a waste of your visitor’s time. When someone finds your site, they’re looking for information – not full feature films that slow them down.


A software program that “crawls” the Web, searching and indexing Web pages to create a database that can be easily searched by a search engine.


Copying or sending files or data from one computer to another. A Web developer, for example, could upload a document to a Web server.

URL (Uniform Resource Locator)

The World Wide Web address of a site on the Internet. The URL for this website Design company is http://www.eastangliadesign.co.uk.

Usability Testing or Website Usability

“Website Usability” is the term used to refer to how effective your website is for your visitors. This is an additional service offered by BE Website Design – testing the ease with which users can use and navigate a web site.

Web Designer

Not to be confused with a web developer* – One who designs web sites. Web designers like graphic designers are primarily concerned with the layout, schemes and aesthetic values of a web site. *Note – BE Website Design are both web designers and a web developers.

Web Developer

Not to be confused with a web designer* – One who specializes in the development of Web sites. Web developers handle all programming aspects of creating a Web site including HTML programming, creating and/or manipulating graphics, MetaTag development, copy writing, creating the navigational structure and related links, and everything else that goes into building a Web site. *Note – BE Website Design are both web designers and a web developers.

Web Site

A collection of “pages” or files linked together and available on the World Wide Web. Web sites are provided by companies, organizations and individuals.


The World Wide Web.