Your time finding out more about Pay per Click advertising is meaningless unless this marketing strategy brings true commercial and marketing value for your business. Pay per Click advertising is a strategy that requires continuous maintenance and management that can offer your business with unmatched ROI results. In today’s competitive environment, search engine visibility is...Read more
As the recession continues to bite deeply into people's pockets we hear more and more companies questioning whether to get a professional web design company to do their website and to try and build the site themselves, using one of the plethora of template sites advertised. As with most things in life, you get what...Read more
Web Design For E-commerce Sites - 7 Features To Improve Conversion Rates from East Anglia Design As more people shop on-line, their expectations are getting higher in terms of features being offered to them by retailers operating ecommerce sites. This is in addition to certain site features that are absolutely critical to the shopper’s experience such as...Read more
Social marketing media has made a profound impact on the way businesses market their products and services. Did you think Facebook and Twitter wouldn’t last when they first came out? Many of us did but boy were we wrong! Social marketing media has taken most of the world by storm and if you own a...Read more
Directory submission is the process of submitting your website and company to the many website directories that are 'out there' on the internet. Some website directories require you to pay for your listing while others don't. Don't worry, there are thousands of website directories that allow you to post your company for free. The free...Read more
Recently a prospective client asked in despair "Why do I get such different quotes for my website project?". This got me thinking about pricing structures within East Anglia Design and what should we be charging for our website design services. What should a website design cost?Read more
“How much will it cost?”That’s usually the first question I...
At East Anglia Design we know that the language used within our industry can sometimes confuse and alienate people. That's why we always try and use plain and simple English to describe our services and functionality of a clients website. With this in mind, we have created a basic Internet Glossary that gives visitors to...Read more
As more people use phones and tablets to browse the internet, interest in having mobile-friendly/ responsive websites has exploded. With good reason too! According to our friends at Mashable, one half of all local searches are performed on mobile devices and by 2014, mobile internet usage will...Read more
We all want top Google Rankings. Why? As people mainly use the Internet (and most of the time Google) to search for information or resources – top ranked websites in the Google search results are getting the most clicks. How much more traffic and visibility do the top ranking websites get in the results? I get...Read more
East Anglia Design always seeks to provide it's customers and visitors to it's website with the latest developments within the world of web design and on-line marketing. We've been hearing recently of potential changes to Google's algorithm adopting semantic search, which may impact heavily on business's websites and we found the article below which looks at the...Read more
If your company’s website just isn’t cutting it these days, it will probably need a website redesign. There are ways to improve its look, in turn, hopefully driving more business your way. Business owners need to remember that their Web site is often the initial impression that potential customers acquire of the company. In the event...Read more
Finding effective and sustainable methods of building links to your website can prove challenging. However, with some effort or investment on your part, it is possible to enjoy an boost in direct traffic as well as a boost to your link profile and search engine rankings through an ongoing link building strategy. There are tried...Read more
By now, most site owners realize the importance and value of SEO in the development and growth of their site. A properly optimized site is going to rank better in the search engines, see more targéted traffic being directed over, have a higher conversion rate and much more. However, SEO is incredibly long term and...Read more
For many businesses and institutions, having a Facebook page is an effective way to promote their products and services, and can significantly expand their network. Getting tons of fans on Facebook is easy, if you just follow some of these simple ideas. First off, start with what you already have. Click on the "Suggest to Friends"...Read more
If we had to pick one of the most important indicators of a successful SEO campaign, if not THE most important factor, it would be content; Website Content is Key. Without quality content that will engage potential clients and customers, there is nothing worth optimizing because website visitors will never have any reason to take...Read more
Approximately four years ago, Google made a major change in their search engine results page by introducing a “Universal Search” system that blended listings with video, images and news results along with the sites it gathered from crawling web pages. This encompassed Local Search as users started using mobile and tablets much more than laptop...Read more
When visiting websites you know that not all websites are equally attractive. Good web design is not really difficult but there are a few things you should avoid if you want to create user-friendly websites. The 10 most common website mistakes inexperienced web designers make are:Read more
1. Technology for technology’s sakeIt’s very nice to play with...
Does your company need a website redesign? If your company’s Web site just isn’t cutting it these days, there are ways to improve its look, in turn, hopefully driving more business your way and ensure it meets modern practices and designs. Contact East Anglia Design if this is the case. Business owners need to remember...Read more
You want a great website don’t you? Not an ordinary website or an OK website, a great website! So how do you go about getting one? Well, there are 7 important things that you need to consider and implement in order to have a website that does its job as the most important marketing tool...Read more
We love Word Press at East Anglia Design and with good reason. It is now the leading content management system with over 57 million websites using it and 14.7 percent of the top million websites in the world also using it. Not bad for an open source project!!Read more
Below are 6 great reasons why Word Press...
Search Engine Optimisation and Search Engine Marketing are two terms that are commonly bandied about by webmasters. Sometimes it seems as if the two terms are used almost interchangeably. But is there a difference, and if so, what is it? There is a difference. SEO stands for Search Engine Optimization. It refers to anything you do...Read more
Recently Google have updated their algorithm and it seems the focus has fully swung to new and updated information. But what does it mean for website owners? Well, the main issue is that they will need to check how often they update their website content as adding fresh content to your website has now become more...Read more
Recent projects of East Anglia Design involved converting video files for a customer to a format that was suitable for web video sharing website Vimeo. This needed some research and we sourced an excellent article written by Video Photographer and Producer Lorraine Grula and we thought it would be a good article to share with...Read more
Sticky Websites: Tactics To Draw People Back To Your WebsiteOne of the biggest measurements of a website’s success is the stickiness of its visitor base. Generally web masters would rather have 1,000 visitors who return regularly (they are “stuck to the site”) as opposed to 3,000 visitors who only visit once or twice. This classed...
Font size and type. What boring elements, but what important ingredients in any written communication. We often don’t notice font size and type, even when we can’t read it: it’s almost completely transparent. Writing for the web however forces us to use a completely different set of rules, and those rules created for hard copy writing...Read more
Every now and then we come across a news article that is very relevant to our clients needs, and below is such an article from Chris Hopkins on Search engine Ranking improvements.Read more
Easy Ways To Improve Search Engine Ranking And Drive TrafficBy Chris Hopkins (C) 2010 To learn how to improve search engine rankings and drive website...
Almost every industry out there has some sort of industry blog that a business can comment on to help with their link building. It’s very rare that you find an industry without a place to leave any comments even if it might only be a few. There are ways a person can find industry specific...Read more
Many site owners make the mistake of design a website without laying out a clear plan for their online business. This is a sure set-up for failure. There are 1000s of abandoned sites on the internet due to lack of careful planning. Before designing your website you should ask yourself some questions to avoid making mistakes...Read more
Many small business website owners struggle with the seemingly overwhelming task of managing their web site. There always seems to be so much to do, yet no time to do it all (something we know all too well). This brief article should help to highlight the key aspects of web site management that will help...Read more
Here at East Anglia Design we know SEO best practice is crucial to a website's success. If your webmaster doesn't carry out 'white hat' techniques in your website it risks being blacklisted by Google and the other search engines. Below is a list of SEO Best practice techniques to deploy on your website.Read more
10. Don’t Use...
Can You Be Successful Without A Website?I don’t think there’s any question that you havea website need - a web presence to survive in today’s business climate. But do you still need a traditional website, or has the web moved on in that regard? First off, let me be perfectly clear in that I’m not advising...
What Is The Bounce Rate?East Anglia Design have had a lot of people asking about this web metric recently. So just to clarify a few things on what it is and isn’t. The bounce rate is the amount of people who leave your site immediately on first arrival. A high bounce rate can be indicative...
While East Anglia Design does not build template websites we do want to give consumers all the facts about template sites so they can make an educated decision about what type of website best suits them. We’ve written this article to outline the pros and cons of a template website for your business.Read more
Pros Of Template...
Building a great landing page should be on top of any business’s priority list if you want your website visitors transformed into customers. While a great looking website can grab the attention of your visitors, a strong landing page will keep them involved and get them to buy your products or services.Read more
Wikipedia defines a landing page...
Evaluating Your Current Website Effectiveness In A Recession Can Make You MoneyDuring an economic slowdown it’s essential that businesses maximise their sales and marketing potential as well as ensuring that expenditure is monitored closely. Usually your main source of marketing is your website, and website effectiveness is crucial to your marketing plan. Usually in a recession...
It always surprises me when speaking to some business owners when they say ‘Oh, we don’t need a business website. We get our clients from recommendations.’ or ‘We don’t need any new business. We have more than we can cope with.’ Both of these statements are valid. Word of mouth advertising is still one of the...Read more
As Facebook becomes increasingly important to the success of a businesses website East Anglia Design are being asked by their clients to create Facebook Business Pages for them. However, we have managed to source an excellent news article that sheds light on how to set up a Facebook page for your business, written by Nancy...Read more
Ecommerce SEO is crucial to getting sales into your website. However, optimizing an Ecommerce site is slightly different from optimizing a static website. You need to plan and construct your optimization strategy well in advance. This will help save you a lot of time and effort in the future.Read more
16 Ecommerce SEO Tips to Keep Your...
Social media marketing has earned its place as one of the fastest-growing, most competitive marketing fields in the history of advertising. People are gathering online in record numbers, finding and socializing in groups that cater to their interests; often, these interests neatly intersect with marketing and branding opportunities. The best social media tools combine simplicity...Read more
The internet is very crowded so it really takes a great deal of energy and marketing for any business to stand out online. Don’t worry about what your competitors are doing or what someone else is trying to do on their website because their goals might be completely different from yours. Creating website goals will...Read more
It is no shock that You Tube could bring some nice quality traffic to any website when utilized properly. Some like to get in front of a shaky camera and talk, some like to launch viral marketing campaigns and some like to catch humorous footage at the office. The truth is that there is no...Read more
The term Web 2.0 is used to describe the evolution of three aspects of creating modern website design: the technology, the visual design, and the use of content. The trend is toward user interaction and simplicity in the overall look. Few of us remember back before the year 2000 when the web was polluted with...Read more
If you look around you it is clear that every small business should be doing “something” online to spread their word and message about what they do as a business. East Anglia Design is not saying you have to become a guru in your industry over night but if you have a loss of business...Read more
Here at East Anglia Design we have found that using Word Press as a content management system (CMS) provides our customers with a flexible, all inclusive, functional website that is extremely easy to manage and cuts down on major costs such as search engine optimisation (SEO) costs. We believe in reducing our clients website management...Read more
East Anglia Design are looking at putting your LinkedIn profile in first person to ensure it promotes you and your business effectively. Reason #1: When you write your LinkedIn profile in 3rd person it reads like a boring resume and seems very technical. Or, it can sound like you are writing a biography which is not very...Read more
This is a look at SEO as it was in 2004 and how it has morphed to fit the modern world of 2017. Back in 2004, many marketing departments looked at SEO as a technology and not as a marketing tool. It was all about coding and web development and was often lumped in with other...Read more
We all know the mantra for setting up a new business; ‘Keep Your Overheads Down!’ This is all well and good, but how easy is it to achieve? When you start up your business you are confronted immediately with purchasing items you need; insurances, telephones and broadband costs, mobile phones, computer(s), and furniture for example....Read more
What exactly is a Webmaster and how do you know if you need one? A Webmaster is a person that promotes and maintains your website. Keeping it current and in view of the public. If you can appreciate having a go-to person that is web savvy and can answer all your website questions, than you need...Read more
Link building is an integral part to getting and sustaining a worthwhile amount of traffic to your website, which is never easy and can certainly take up some considerable amount of your time. One way to improve search engine ranking is through link building. Link building is important and so should be done on a regular...Read more
Content management system or CMS is an advanced web feature that helps website owners in updating and modifying content of their websites very easily and effectively. The content management system feature is integrated into the website to facilitate the website owners in making changes to their websites’ content on a regular basis. It helps companies...Read more
A lot of us work hard to promote our online business but one thing we might forget is that we can get a lot of traffic by off line marketing too. Following is a list of ideas you can use when conducting off line marketing. 1. Brochures – Brochures are a great marketing tool because you...Read more
There are a number of factors to consider when hiring a web design company. This is important and you as a business owner need to make a well informed decision. Don’t forget there are a good many options on the web so it’s not going to be that difficult finding the right one for your...Read more
Do you need a new website? Your new website will be the storefront to the world. It’s how you reach millions of people across the globe with your product or service, without the need for them to travel to you. Your webpage needs to make a great first impression, because many visitors (for visitors read...Read more
People often associate having a website with only selling products. However, most business-orientated websites sell services instead. Your website is one of the most useful and important weapons in your business's lead generation toolbox, helping you to generate those all important sales leads, whether you sell products or services. Here’s an example of one of East...Read more
The homepage of your website is often the landing page and is critical to the success of your online business. When people land on this page, you have just a few seconds to capture their interest. This page will be a giant factor in your conversion rate which is the ratio of visitors that respond...Read more
As more and more people surf the Internet, there is an upward trend for companies to greet their visitor with new and fresh content on their website. A website redesign can be used for various purposes like e-commerce, information portals, gaming, search engines, consumer forums, idea forums and much more. At times, the purpose of...Read more